Entering the highly competitive wrist watch market can be tough for any new company. Deriving a strategic plan and developing a quality product is essential for success. Wood has been an important building material throughout the world since the early days of man. Construction, farming, and several other industries have understood the unique nature of wood and the value it provides.

Designing and constructing a watch from 100% natural wood isn't easy, to say the least. An immense amount of time and effort is put into every hand crafted piece. Sure, watches made of wood are out there; however, the JORD manufacturing process prides itself on that extra touch needed to truly differentiate us from other watch maker. For the past 5 years, wood has seen an increase in use for fashion accessories and jewelry. The JORD team felt that having watches with an automatic mechanical movement was essential for conveying our vision and message as an innovated watch brand. Our mission is to bring the highest quality wood timepieces to the world.

The JORD Limited Edition Series

To add to our collection of wood watches, our team has designed and developed a full line of watches that we call the JORD Limited Edition Series. All of our JORD Limisted Edition models will be equipped with 20+ Jewel automatic movements. Our perpetual movements provide our customers with the accuracy and durability they demand in their everyday lives. Our premium timepieces have been designed to provide you with that attention grabbing and eye popping look and feel. The JORD Limited Edition models will draw attention due to the natural beauty of the wood and the intricate workings of our skeleton watch movement design.

Automatic Movement History

In 1770 a Swiss watch maker by the name of Abraham-Louis Perrelet invented the automatic watch. Perrelet developed a self-winding mechanism for pocket watches using simple principles applied in modern pedometers. Just a few years after his invention, the Geneva Society of Arts reported that Perrelet's invention allowed the watch to wind sufficiently for eight days of time-keeping with only 15 minutes of walking. And so the automatic mechanical watch was born.

How Does an Automatic Mechanically Driven Watch Work?

An Automatic mechanical watch is powered by an internal mainspring that is wound automatically as a result of natural motion of the wearer's arm. The eccentric weight (the rotor) pivots on its staff that is attached to a ratcheted winding mechanism. The movement provides the energy necessary to have the JORD watch function properly. The automatic watch movement has surpassed other mechanical movements and made the manual winding watches unnecessary or obsolete.

Below is a brief image and description as to how an automatic movement works:

1. Movement of the wrist turns the rotor which winds the mainspring. Turning the crown will also wind the mainspring
2. The gear train transfers the energy to the escapement
3. The Escapement meters out the energy into regulated parts.
4. The balance wheel uses this regulated energy to beat back and forth at a constant rate.
5. Every certain number of beats, the Dial Train transfers the energy to the hands of the watch.
6. The hands advance.

Questions for the Reader:

1. Do you own a watch with an automatic movement? If so, what brand?
2. What are your thoughts about the design and look of the new 746 Series watch?
3. Was this article helpful to your understanding behind automatic mechanical watch movements?